The book
The Nonprofit Personality
Discover who your organization really is.
For decades, nonprofit leaders have been handed best practices, strategic plans, fundraising tactics, and leadership models. Yet many organizations still feel like they're forcing themselves to become something they were never meant to be.
In The Nonprofit Personality, Jeremy Reis introduces a groundbreaking framework for understanding the hidden character of an organization.
Through eight distinct organizational types, you'll discover:
- Why your organization naturally succeeds in certain areas — and struggles in others.
- The hidden strengths that make your nonprofit unlike any other.
- The predictable stress patterns that quietly undermine healthy organizations.
- Why copying another organization's strategy often backfires.
- How fundraising, leadership, hiring, and growth all become easier when they align with your authentic nature.
- The practical path toward becoming the healthiest version of your organization — not someone else's.
Because the most important question isn't "What's the next strategy?"
It's: Who are we, really?